This campaign focused on raising awareness of the Perfect Pot launch. Additionally, the objective was to drive traffic and sales to the Fromourplace.com website and promote usage of the LTK shopping app during the critical holiday shopping period.
To present the Perfect Pot in an appealing way and optimize SEO beyond the time-limited sales period, I created an original recipe, a classic Filipino chicken adobo, for feature in the blog post and social media content.
As the campaign occurred during the holiday shopping period, and to position the Perfect Pot as ideal for gift giving, an Instagram story featuring the product unboxing was created. This provided education on the product attributes, showed audiences exactly what the recipient would receive, and provided a discount code that compelled viewers to action.
✓ 92% retention rate on Instagram stories and 42 click throughs to LTK shopping app
✓ 12 Our Place affiliate sales over the holiday period